Sport Activations.
Connecting fans to the moments that matter.
One of the most exciting chapters in my career was working with Rogers Communications on their partnership with Maple Leaf Sports & Entertainment (MLSE) — Canada’s powerhouse in sports and entertainment. Together, we brought experiential marketing to life inside Toronto’s biggest arenas, transforming fan spaces into interactive moments that connected people to the teams they love.
As part of the Rogers team, I led the tech ideation and production for each activation — overseeing everything from early concept development to live-day execution. Every build was different: hockey one week, basketball the next, baseball after that. Each demanded precision, adaptability, and a deep understanding of fan culture to create something that felt authentic to the sport and the city.
Behind the Scenes
From designing interactive displays to producing live fan experiences at season openers, I managed the technology, logistics, and creative alignment that powered every activation. My role was to make sure every light, screen, and sound cue worked in harmony — turning brand moments into game-day memories.
What made this chapter unforgettable wasn’t just the scale of the events — it was standing on the arena floor, surrounded by the energy of thousands of fans, knowing that the work behind the scenes helped amplify the atmosphere they came to feel.
The Impact
Working within the MLSE ecosystem deepened my expertise in experiential marketing and sharpened my ability to merge sports, storytelling, and technology into one seamless experience. These activations were more than sponsorships — they were moments where fans, brands, and teams came together in celebration of the game.