Activations.
Bringing brands to life through immersive experiences.
In experiential marketing, activations are more than installations — they’re moments designed to make people feel something. Over the past decade, I’ve had the opportunity to help global brands turn creative concepts into tangible, unforgettable experiences — from full-scale pop-ups to interactive builds that blend tech, design, and storytelling.
Each project demanded both precision and creativity — from managing vendors and AV systems to aligning every detail with the client’s vision. My role has always been about bridging the gap between idea and execution, ensuring what’s promised in a pitch translates perfectly on-site.
American Express – The More Machine.
A kinetic activation blending engineering and storytelling. I oversaw logistics, vendor management, and technical integration — ensuring flawless operation and creative fidelity from concept to show floor.
KitKat – Chocolatory
Pop-Up.
Brought the iconic tagline to life through a playful interactive experience. Managed on-site production, creative coordination, and technical delivery for a seamless brand moment.
Miller – One of None Experience.
An elevated beer-tasting activation merging street culture with famous designer Jeff Staple and digital interactivity. Led production logistics, tech setup, and vendor alignment to deliver an immersive branded environment.
Looking ahead, the world of activations keeps evolving — from AI-powered engagement to sensory storytelling. What excites me most is the opportunity to keep creating spaces where people and brands connect in unforgettable ways.
