Rogers Cup
10 summers bringing tennis fans closer to the game.
For a decade, the Rogers Cup — now the National Bank Open — was part of my summer rhythm. As one of the oldest tennis tournaments in the world, it attracts thousands of fans and some of the biggest names in the sport. My role was to help shape the fan experience off the court, building spaces that matched the prestige, pace, and excitement happening on it.
The Fan Hub
The centrepiece of my work was the Rogers Fan Hub, a custom-built zone crafted from converted shipping crates — part lounge, part playground, part tech lab. Each year, we transformed it into an immersive environment where fans could interact with the tournament in ways far beyond watching the match.
I oversaw the full on-site production of the Fan Hub: construction, tech integration, operations, and the live-day experience. From VR tennis matches to AR activations, digital games, contests, and interactive screens, our goal was simple:
turn waiting time into play time.
Every wire, every screen, every sensor had to work flawlessly in the heat of Toronto’s summer, with crowds cycling through nonstop. My role was to ensure everything was built, powered, and running in sync — creating a space that felt polished, intuitive, and fun.
A Decade of Evolution
What made this project special was its longevity. Over ten years, the Fan Hub evolved — new tech, new ideas, new challenges — but the mission stayed the same:
bring fans closer to the sport through memorable, tech-driven experiences.
The National Bank Open taught me the value of consistency, innovation, and long-term creative partnership — and shaped the way I think about designing experiences for major sporting events.