Dyson UK Styling Tour.

As part of Momentum, I had the opportunity to bring Dyson’s signature innovation and sleek design to life across the UK. I project-managed the Dyson Styling Tour — starting with a bespoke pop-up activation in Liverpool and later overseeing their immersive showcase at a London styling convention.

Working with a brand as detail-obsessed as Dyson meant every inch mattered — from the lighting to the layout, everything had to reflect that premium, polished Dyson feel.

Make it stand out.

On the production side, I led vendor coordination, logistics, and live activations — making sure every partner aligned with Dyson’s high standards. The result? A smooth, high-energy experience that let guests interact with the brand in an elevated, memorable way.

This project was the perfect mix of creative execution, hands-on production, and brand precision — a reminder that when done right, even a pop-up can feel world-class.

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