Installations.
Long-term builds that balance creativity and endurance.
Unlike short-term pop-ups, brand installations are designed to live and breathe over time. They need to hold their visual impact long after the first impression — blending creativity, durability, and function in equal measure.
These projects come with their own set of challenges: designing something visually striking yet structurally reliable, maintaining engagement while ensuring low upkeep, and finding that balance between artistry and practicality. The question I always come back to is…
how do you make something feel fresh, even when it’s built to last?
American Express Centurion Lounge Wimbledon Edition.
A premium space designed to elevate the guest experience at one of the world’s most iconic events. I worked on bringing the creative vision to life, balancing elegance with functionality — ensuring the installation could withstand daily use while maintaining its refined aesthetic throughout the tournament.
Rogers Flagship Store.
A large-scale retail installation in the heart of Toronto blending technology and brand storytelling. From digital displays to interactive zones, the goal was to transform a retail footprint into a living expression of the brand — one that would engage customers for months to come.
